Which one of these people is more appealing to you? Which one would you rather do business with? I admit I am biased towards Lisa Streib because that is me but I think most people would prefer to work with an identifiable person. Sure I’m no model but most of aren’t and that’s okay. I liken it to calling a business with a question. I want to talk to a live person when I call not go through a series of recordings. These blank profile pictures above make me think of an annoying recording that never gets me the information I need.
I’ve noticed something lately, I almost never see blank profile pictures on Facebook any more but I see them all the time on LinkedIn. This does not make sense to me. Do people care more about their Facebook page than their LinkedIn page? How could that be? LinkedIn is our professional presentation of ourselves on social media. Is this not important enough to take the time to post a picture of ourselves? Sure we are in a computer age but we still need people to make things happen. When you hire a company and invest your money you want to know that there are people just like you working hard to meet your needs. It’s not enough to list your past successes and post your resume on LinkedIn. Even recommendations ring hollow when there is no face to attach those recommendations to. People should have a face.
